Build Your Customer Base

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Build Your Customer Base

I admire anyone who has the courage to start a new business venture. Starting a new business is hard work. To succeed, new business owners often need to borrow money in order to purchase a building, hire a staff, and advertise their products or services. In order to pay back the funds they borrowed, they need to build a customer base quickly. One great way to accomplish this important task is through online marketing. For instance, creating a business social media page is a simple way to provide information about your new business establishment to people in your local community. On this blog, you will discover ways to build your customer base with online marketing.

Security Is a Crucial Element When Developing Your Small-Business Website

When you create a website for your small business, there are a lot of elements to consider. Aesthetics, ease of navigation, and targeted content are just a few of the elements of a strong website that attract consumers and keep them coming back. But equally important is securing your website from malicious intruders – both for the protection of your assets as well as protecting your site visitors, customers, and brand reputation. Here are some common threats that can derail your business and measures you can take to protect your website and those who visit it. 

Common Threats

There are many threats to the safety and security of your website and it's important to keep them in mind when designing your website. Three of the most common ones are spam, malware, and distributed denial of service (DDOS) attacks. Here's what you need to know.

  • Spam. Although spam seems fairly harmless, sending large amounts of spam to your comments section on your website can annoy readers as well as lower your Google ranking.
  • Malware and viruses. These threats can corrupt your files, block access, and steal your customers' data.
  • DDOS attacks.  This type of attack disrupts your website and can shut it down due to a flood of user requests perpetrated by a malicious user.

Protecting Your Business

The key to having a secure website is to patch vulnerabilities before an attack like those discussed above occurs. One of the first steps you'll want to take, even before you launch your site, is a security audit. A security audit is a scan of your website and platform to detect vulnerabilities and security gaps. A comprehensive audit will uncover problems with processes, poor user practices, outdated security programs, unused user accounts, and other problems that can lead to a hacker gaining access and wreaking havoc on your site.

Rather than wait for a hacker to take advantage of uninformed users or poor website security, it's important to be proactive. Don't wait and hope that these malicious users will not bother with your small business website. You are a prime target, and you will eventually fall victim to their unscrupulous tactics, which could devastate your business.

Unless you're well-acquainted with web security, it's usually wise to hire a third-party internet security professional to perform an audit and take the necessary measures to secure your website. Often a web development company will have the necessary expertise and tools to ensure that hackers cannot take advantage of insecurities in your platform, design, and practices. So rather than take a chance, use a reputable web design company to help you develop your website.


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