3 Easy Ways To Maximize Your Business Blog
If you own a small business, then it can be tough to market yourself and bring new customers to your website and your physical business. Surveys indicate that about 97% of individuals search the internet when looking for a product and service, with 90% of consumers using search engines to find what they need. This means that your website can be the key to greater business success. When you add a blog to your site, not only will you inform customers of the reasons why they need your services, but you will be bringing in customers by showing the caring and professional side of your company. However, it is important that you maximize your blog as much as possible. Keep reading if you want to learn about some tips on how best to do this.
Write in Second Person
If you are not a natural writer, then it may be difficult to express yourself in the way that readers will understand. Many people tend to focus on themselves and the expertise they can provide, and thus a variety of first person pronouns like "I", "me", and "mine" are used. If you do this, then you may miss making a direct connection with your customers. This can happen as well when you try to be truly professional and use third person speech and "he", "she", "him", "her", and "they" pronouns. To truly make a connection, second person is best, which uses "you" and "your" as the subjects.
If you find it difficult to stick to second person when writing blogs, then imagine yourself writing to a friend or a specific customer that comes into your business. It is also wise to use language that you would commonly use when addressing a crowd or talking to a client. This is referred to as a "conversational voice". Consider also staying away from any types of statements or comments that may make the reader feel dumb, uneducated, or generally offended. Potential customers that are offended are likely to look elsewhere for services.
Include a Call to Action
Many people hope their blogs are passed around on social media sites to garner more exposure. This can happen if your blog is especially helpful, insightful, funny, or alarming. However, you may likely see news stories on a daily basis about authors, musicians, and photographers suing websites and other businesses for using their work. This is called copyright infringement, even if a link is provided back to the original creator's website. The confusion about whether or not copying, sharing, and linking is legal and acceptable may stop clients, other bloggers, and businesses from informing others about your blog.
You can thankfully inform readers that your blog is free to share by including a call to action at the bottom of the blog. Statements like "retweet this article", "like this page", "pin this blog", "link my article", or even a "feel free to share" are great calls to action to include. Of course, your goal is to promote your business or website, so make sure that you also include a link to your site and the name of your business in the blog so readers know where to look if they want to know more about your services. A phone number may be helpful too, if readers want to contact you directly and immediately.
Do Not Include Advertisements
Some businesses will try to make the most money that they can from a blog if they find that articles are being viewed by a variety of potential clients. If your website is getting more traffic, then you may think about adding advertisements to the page. Search engines and other businesses will place the advertisements for you and you will be paid for either every ad click or every visitor who sees the advertisement. Although this may seem like easy money, you may end up advertising for your competitors. Even if this is not the case, then the advertisements may make your business look unprofessional and the website can look chaotic.
Instead of including advertisements, think about creating a coupon for your business to place underneath the blog or on the side of the page. This can greatly help your business, because 96% of shoppers utilize coupons. Since most shoppers are likely to use printed or paper coupons, make sure you provide an option for printing. For more ideas, you may want to work with a digital marketing company like Meredith Broadcast Digital Solutions.